42 Rules for a Web Presence That Wins. Essential Business by Philippa Gamse PDF

By Philippa Gamse

ISBN-10: 1607730677

ISBN-13: 9781607730675

This booklet was once created for enterprise proprietors, executives and bosses, institutions and nonprofit businesses who are looking to comprehend what it takes to create and maintain a winning net presence. It offers a quick, yet thought-provoking learn that gives a 30,000ft "hawk-eye" standpoint, in addition to drilling down into the numerous various concerns for a good web site and social media presence.

The forty two ideas are according to Philippa's 15plus years of consulting event and learn into what works at a pragmatic point, and are illustrated with real-life rules and case stories from her consumers, colleagues and over thirty contributing specialists.

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Additional resources for 42 Rules for a Web Presence That Wins. Essential Business Strategy for Website and Social Media Success

Example text

The most common legal risks arise in the areas of: – Copyright and trademark issues – Defamatory content—false statements which injure the reputation of a person or business – Federal Trade Commission (FTC) rules for endorsements and advertising – Privacy rights – Discrimination in hiring practices – Sexual harassment of fellow employees – Archiving business communications in the event of a lawsuit – Anticompetitive activity in violation of antitrust laws Every organization should have a written Internet policy, and conduct a legal audit of its web presence.

Terry and I presented on our findings at national conferences in Cupertino and Boston, and ultimately at an international conference in Maastricht, Belgium. Fast forward to November 2009, when I was creating website content for my new business identity Websites That Win International. Knowing that people still searched for the “Seven Steps” paper, I decided to include it in my articles selection. And so I read it again for the first time in a number of years. I was fascinated to discover that, aside from terms like “Usenet newsgroups” or “bulletin boards,” most of the guiding principles that we had described are still equally valid today.

This includes websites, social media, and the mobile web. However, I do not cover mobile phone applications or text messaging—40 rules can only go so far! Douglas Adams chose 42 as the Ultimate Answer for his own reasons. But who knows what the true Ultimate Question is? It was revealed in the Hitchhiker’s Guide that it’s impossible for both the Ultimate Answer and the Ultimate Question to be known about in the same universe. And so the Ultimate Question was never found. Maybe there are far more than 42 rules for a web presence that wins.

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42 Rules for a Web Presence That Wins. Essential Business Strategy for Website and Social Media Success by Philippa Gamse


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